Hello my loves and thank you so much for joining me for Week Two of this little miniseries! As I mentioned last week, I’m not the most seasoned of all bookstagrammers, but I do feel like I’ve learned a few things and I want to pass on the tips and tricks I’ve picked up in the last couple years.
Today, I want to talk a little about engagement groups!
Okay, so, first of all, when I dove into bookstagram, I basically just went in like: “Pretty pictures is all I need, right?”
Oh, I was so smol and naive.
I didn’t delve into engagement groups until this year, and even then, I only joined because I was specifically invited. I never really sought them out, and I was only vaguely aware of them. Everyone gets 500+ likes organically, right? Not in the least. Some people certainly do, particularly those with a lot of participation, particularly intricate photos, and many followers they’ve either built or brought from other platforms. However, I challenge you guys – next time you see a photo with 200+ likes, tap and check the tags. How many engagement groups are tagged?
Photo by kecandbooks.
This photo is absolutely beautiful. Her layout is very satisfying, the color scheme is soft and subtle and cozy. This picture absolutely deserve every single one of its likes organically. That said, as you can see in the tagging, there are four different groups tagged in this picture.
Did some of the likes come from the picture popping up in feeds? I’m sure! But I would bet anything that at least half of them come from the engagement groups.
So, if you’re looking to up your likes and look more attractive to rep searches and increase your influence sphere, how do you join an engagement group?
Whelp, the easiest way is to get invited. Which is what happened to me!
No idea where she found me, but I’m grateful for the invite, because ever since I joined this group, my likes have doubled.
But let’s say you want to be pro-active and don’t want to wait for an invite? Many engagement groups have waiting lists you can join as well.
You can join a waiting list on any groups that allow them, although there are certainly those that are only for certain circles or that are invite only. Or, if you want, you can always start your own! Of course, there’s a certain amount of responsibility to running an engagement group, including checking in and making sure people follow the rules.
A would say… if you’re looking to up your engagement numbers, these groups are an awesome way for doing it. But you do need to read the rules and make sure you are following them and are being respectful of the moderators. Not everyone will follow the rules, and it’s up to the moderators to police the group and remove those who are benefiting and not participating.
But, as I mentioned earlier, I have definitely benefitted from this engagement group, and I feel like it’s helped me raise my own engagement and awareness, as well as discover other creators. For example, the above photo is one that I … don’t love? The picture served the purpose I needed it to, and it’s fine, but I don’t think it’s one of my best photos. However, it still received 143 likes and decent engagement, and I do credit the group for that push.
On the other hand, here’s a photo I loved, but because of the group rules (must be book-related) I didn’t tag the engagement group, and it staggers behind in likes, receiving almost half that the above picture of Nimona received.
While I fully confess that I may just not have a good feel for what makes the most appealing photographs, I genuinely believe that the being in an engagement group has contributed to the increase in likes and followers I receive on average. And while engagement groups may not be the overall best way of building a meaningful interactive experience on Instagram, they are a really great way of raising your stats.
So, depending on what your endgame goals are for bookstagram, I recommend joining an engagement group. If you’re planning on using the platform to pad your stats for ARC approvals, or if you’re interested in being a bookish product rep, comments and likes make a difference.
Next week, I’m going to talk a little more about tags, beyond engagement groups!
Take care, everyone!
Are you familiar with engagement groups? Are you part of one? Do you feel like it’s cheating for likes? Tell me your thoughts and other tips and tricks you’ve learned about bookstagram in the comments!